COMMERCIAL JOCKEY
COMMERCIAL JOCKEY
(Voice Over Artist) adalah professional dub suara untuk iklan radio dan televisi, serta video presentasi.
(Voice Over Artist) adalah professional dub suara untuk iklan radio dan televisi, serta video presentasi.
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A Commercial Jockey ability to speak English
(or in some cases any other foreign language)
Introduction
You’d probably know by now all the things that are needed on how to be a voice over talent, things on Pronunciation, Breathing technique, and all those basic stuff. Well I’m not here to teach those things. Base on my experience with voice over talents, one of the things that most voice over lack is the capability to speak English. Now you don’t necessary have to speak it fluently, although that skill would certainly come in handy, but as a Commercial Jockey, YOU are expected to have more than other, YOU are expected to be among the best.
Why is it necessary to be able to pronounce something in English?
Indonesia is a country that adopts a lot of things from abroad, from simple words to something as complicated as lifestyle. If you watch, or in this case hear the advertising made for local people, some of them uses English language to create taglines, i.e. :
“Akari, makes you Happy”, “IM3, No Limits”, “Telkom, Committed to You”, “Always Coca-Cola”, “Aqua, Splash of Fruit, Splash of Fun”, “Cablevision Digital One, The World of Entertainment”, and much more.
They didn’t made this by mistake, they are aiming at a wider level of audience. And sometimes trouble comes when the voice over talent just can’t seem to pronounce it right. Here’s another example of Indonesian script with a whole lot of foreign taglines:
“Cablevision Digital 1,…… menyajikan ABC Asia Pacific, FOX News, MTV Mandarin, Celestial, DWTV, E Entertainment, Nickelodeon, Cartoon Network, National Geographic, …..”
How to learn English
There are more than one way to learn English. The most obvious would be to attend English Courses. Note that I used the word obvious rather than effective because personally I’m not sure that taking courses is the most effective way. Some courses are so irresponsible that you could graduate without being able to actively use the language. If you are planning to take courses, decide what you want out of it first. There are Grammar courses, Vocabulary courses, Conversation courses, and off course the whole nine yard. Learn the objectives of the courses and take the one that fits you best.
Another way is to learn it from things around you. Someone once told me that you could get a whole lot of knowledge from simply Watching TV/DVD/VCD/Movies. Obviously he wasn’t so fond of books. But in terms of learning English, this method is definitely quite effective, well at least it is for me.
Not only do you grow a large number of vocabulary, you also learn language style, popular words, when to use similar word as an alternatives, and much more. But obviously, you won’t learn anything if all you do is read the subtitles on every movie that you watch. You’ll learn if you try to understand what they’re saying if you compare the things they say with the subtitle on it. In order to make this work, please do not try to learn English by watching horribly translated DVD’s. It will definitely decrease your English skill.
There are probably other ways that I have not mentioned, but as a voice over talent what you need to do most of all is pronounce it. When you’re reading a script that has English or any other foreign terms in it, sometimes you don’t have to understand it, BUT you have to be able to pronounce it.
The advantage of knowing English and able to actively use it is endless, but for now, let’s stick to pronunciation. I’m sure that at a time in your life, you were forced to open an English Dictionary by a course demand, job demand, or because of anything else, so hopefully I don’t have to explain to you what a dictionary is, but what you should know is that every dictionary has phonetics alphabet which explain how to read the word preceding it. I check out the internet a couple days back and found that each dictionary have their own phonetics alphabet (although there is suppose to be an international standard) so it might be hard to explain those phonetics alphabet.
But if you are looking for a dictionary, find one that explains how to read the phonetics alphabet. With the rapid technology development, there are easier ways to learn pronunciation, from portable English electronic dictionary, to “text-to-speech” software. Although originally they were probably intended to help people with low vision, it is also useful to help people who use English as a second language. So how you learn pronunciation is totally up to YOU, but to be able to keep this skill, you have to use it. Speak it to someone, it might be horrible at first, but it’ll get better, have some faith.
Other foreign languages
In an example above one of the taglines is DWTV. This is not English, it’s German. And after all the things I explained earlier, I’m not going to re-explain the needs to learn German, especially since I don’t speak it myself. What I’m trying to say is you don’t have to be able to speak 3 or 10 or 100 foreign language (although like I said before, it is a plus), but you do have to broaden your general knowledge on frequently used foreign language, and the 1st place I could think of to learn this is… TV. So you see how effective television is? That’s probably why they charge so much to put advertising on it.
To conclude this lesson, I wish that all of you could be something more then just someone with a good voice, but also someone with a broad knowledge, multi-talented, and hopefully multi-lingual.
Follow Buya Dive The Radioman :
A Commercial Jockey ability to speak English
(or in some cases any other foreign language)
Introduction
You’d probably know by now all the things that are needed on how to be a voice over talent, things on Pronunciation, Breathing technique, and all those basic stuff. Well I’m not here to teach those things. Base on my experience with voice over talents, one of the things that most voice over lack is the capability to speak English. Now you don’t necessary have to speak it fluently, although that skill would certainly come in handy, but as a Commercial Jockey, YOU are expected to have more than other, YOU are expected to be among the best.
Why is it necessary to be able to pronounce something in English?
Indonesia is a country that adopts a lot of things from abroad, from simple words to something as complicated as lifestyle. If you watch, or in this case hear the advertising made for local people, some of them uses English language to create taglines, i.e. :
“Akari, makes you Happy”, “IM3, No Limits”, “Telkom, Committed to You”, “Always Coca-Cola”, “Aqua, Splash of Fruit, Splash of Fun”, “Cablevision Digital One, The World of Entertainment”, and much more.
They didn’t made this by mistake, they are aiming at a wider level of audience. And sometimes trouble comes when the voice over talent just can’t seem to pronounce it right. Here’s another example of Indonesian script with a whole lot of foreign taglines:
“Cablevision Digital 1,…… menyajikan ABC Asia Pacific, FOX News, MTV Mandarin, Celestial, DWTV, E Entertainment, Nickelodeon, Cartoon Network, National Geographic, …..”
How to learn English
There are more than one way to learn English. The most obvious would be to attend English Courses. Note that I used the word obvious rather than effective because personally I’m not sure that taking courses is the most effective way. Some courses are so irresponsible that you could graduate without being able to actively use the language. If you are planning to take courses, decide what you want out of it first. There are Grammar courses, Vocabulary courses, Conversation courses, and off course the whole nine yard. Learn the objectives of the courses and take the one that fits you best.
Another way is to learn it from things around you. Someone once told me that you could get a whole lot of knowledge from simply Watching TV/DVD/VCD/Movies. Obviously he wasn’t so fond of books. But in terms of learning English, this method is definitely quite effective, well at least it is for me.
Not only do you grow a large number of vocabulary, you also learn language style, popular words, when to use similar word as an alternatives, and much more. But obviously, you won’t learn anything if all you do is read the subtitles on every movie that you watch. You’ll learn if you try to understand what they’re saying if you compare the things they say with the subtitle on it. In order to make this work, please do not try to learn English by watching horribly translated DVD’s. It will definitely decrease your English skill.
There are probably other ways that I have not mentioned, but as a voice over talent what you need to do most of all is pronounce it. When you’re reading a script that has English or any other foreign terms in it, sometimes you don’t have to understand it, BUT you have to be able to pronounce it.
The advantage of knowing English and able to actively use it is endless, but for now, let’s stick to pronunciation. I’m sure that at a time in your life, you were forced to open an English Dictionary by a course demand, job demand, or because of anything else, so hopefully I don’t have to explain to you what a dictionary is, but what you should know is that every dictionary has phonetics alphabet which explain how to read the word preceding it. I check out the internet a couple days back and found that each dictionary have their own phonetics alphabet (although there is suppose to be an international standard) so it might be hard to explain those phonetics alphabet.
But if you are looking for a dictionary, find one that explains how to read the phonetics alphabet. With the rapid technology development, there are easier ways to learn pronunciation, from portable English electronic dictionary, to “text-to-speech” software. Although originally they were probably intended to help people with low vision, it is also useful to help people who use English as a second language. So how you learn pronunciation is totally up to YOU, but to be able to keep this skill, you have to use it. Speak it to someone, it might be horrible at first, but it’ll get better, have some faith.
Other foreign languages
In an example above one of the taglines is DWTV. This is not English, it’s German. And after all the things I explained earlier, I’m not going to re-explain the needs to learn German, especially since I don’t speak it myself. What I’m trying to say is you don’t have to be able to speak 3 or 10 or 100 foreign language (although like I said before, it is a plus), but you do have to broaden your general knowledge on frequently used foreign language, and the 1st place I could think of to learn this is… TV. So you see how effective television is? That’s probably why they charge so much to put advertising on it.
To conclude this lesson, I wish that all of you could be something more then just someone with a good voice, but also someone with a broad knowledge, multi-talented, and hopefully multi-lingual.
L♥ve and Respect;
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